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“Ditch the Devices! Three ways to Divert your audience to a meaningful message.”
We can all agree that most people are distracted and overstimulated thanks to our time saving devices. While we enjoy a myriad of professional and personal benefits from our tiny little computers, my colleagues and I have often discussed how to keep our conference audiences tuned into our keynotes instead of tuned out by technology. Whether you’re addressing a large crowd or conducting a small corporate seminar, here are three tips to take your talk to the top:
- Open with a compelling, current trend or a research statistic that’s not widely known. All ages and levels of management want to stay current and relevant. When I recently addressed a wide spectrum of leadership at a national conference in Vegas, I was sure to share content that was relatable to senior and emerging talent. This increased my chances of grabbing the attention of attendees from the start. The next challenge was to keep them plugged in.
- Move your message with momentum. In other words, match the trajectory of your message with your energy. Most leaders in your audience are energy seekers. If you model enthusiasm for your material to serve them, chances are the audience will stay in the moment with you. You’ll know this by observing their body language and eyeball engagement. The goal is “heads up” and “thumbs off”, unless, of course, they’re favorably tweeting about your session.
- Connect your participants with their peers. It’s always an honor to get to know people on a more personal basis and that’s largely done through personal conversations. Whether you have an opportunity to introduce conference colleagues immediately after your presentation or take the time to connect them virtually post conference, showcasing genuine interest in the success of others is a win/win. Rarely are you the only stranger in the room. Most of the conference attendees I meet do not know the professionals around them because they’re coming from different parts of the world. What a great opportunity to be a connecting conduit for them!
Notice all three of these tips start with an action word: Open, Move and Connect. All require focused attention. After years of helping thousands of executives refine their leadership skills, I promise your audience will put their devices on silent when you’re actively attuned to their goals. Good luck!